Define Social Networking

Social media is information content created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences. This is typically done via the Internet and mobile communications networks. Source: Wikipedia

Using social media to promote my business

Your marketing conversation is no longer a one way message. Traditional media is about "broadcast" (content transmitted or distributed to a mass audience), while social media is better seen as a two-way conversation. The good news is that there are great online tools to begin your company's online dialog with your client and prospects. The challenge is that a Social Media program requires ongoing maintenance and updates, and new information must be interpreted and action is required - this is an ongoing dialog.

As of early 2009;

• More than 110 million blogs being tracked by Technorati, a specialist blog search engine, up from 63 million at the beginning of the year
• An estimated 100 million videos a day being watched on video sharing website, YouTube
• More than 123 million users on social network Facebook

..and these numbers are growing

Your target online audience has moved and we will reconnect them to you. Let us help you infuse Social Media into your online marketing strategy.

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