NEWS RELEASE

ID Analytics selects StoneMass to architect their Social Media Marketing program

San Diego, CA—May 25, 2009 - ID Analytics, the leader in on-demand identity intelligence, has selected StoneMass to create and implement their Social Media Marketing program.

On May 18th, 2009, ID Analytics unveiled MyIDScore.com; a free public service that allows consumers to determine their identity fraud risk. To create and drive awareness of this important and free public service, StoneMass will utilize innovative and proven social media tactics from their marketing program - Creating Social Capital.

You can follow ID Analytics' Social Media efforts to promote and build community awareness on identify fraud:
    

About ID Analytics, Inc.
ID Analytics, the leader in on-demand identity intelligence, protects both organizations and consumers by providing unprecedented visibility into fraud risk and credit potential. Building on the success of its industry-standard ID Score®, ID Analytics has pioneered a new generation of risk management solutions by combining the ID Network®- the nation's only real-time, cross-industry compilation of identity information; Personal Topology™- patented technology to dynamically interpret an individual's identity characteristics and their connectedness to others; and proprietary Advanced Analytics^SM. Leading telecommunications, financial services, retailing, utility, ecommerce, and healthcare companies, as well as key government agencies, trust ID Analytics to protect their customers, drive new revenue, reduce financial losses, and comply with federal regulations. ID Analytics is based in San Diego, CA.

About StoneMass LLC
StoneMass is a web marketing services firm; specializing in web strategy, web design, social media marketing, search engine marketing, and web analytics. We help companies realize the full potential of their online presence, both from a visitor experience and a company ROI.

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